Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not Running

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As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in in the beginning glance.

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance by means of live chat, however not by phone. It’s equivalent to Project Screen in many ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp ($ 10.

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

Like numerous other e-mail marketing programs, ActiveCampaign also extends its features into marketing automation as you’ll see listed below. The company organizes its plans depending on the variety of customers you’re aiming to reach. Why Is My Facebook Campaign Active But Not Running. Strategies begin at $9 each month for as much as 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus plan that adds a number of functions including client relationship management (CRM), a custom domain, and custom branding.

Why Is My Facebook Campaign Active But Not Running

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which provides both basic strategies with limited e-mails, and more pricey endless strategies.

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To start, all you need is your company name and email address. Next, you established a password and then select the service you’re looking forin addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning look. It’s hard to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your project activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise uses CRM and other features that you might not prepare to use, however appear on the control panel anyway if you’re using the totally free trial (Why Is My Facebook Campaign Active But Not Running). Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Why Is My Facebook Campaign Active But Not Running

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Site at Zoho CRM), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination (Why Is My Facebook Campaign Active But Not Running).

Prior to you add any contacts, though, you need to develop a list, just like with Campaign Display. When you develop a list, you need to give it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried out including e-mail, name, and birthday. It recognized e-mail, however not the other two, but I was able to quickly create customized fields. You can also tag contacts for simple searching. Click on the campaigns tab to develop a newsletter.

You’ll probably send standard e-mails the most, but you can also select automated (based upon reasoning you produce), autoresponder (based on an action by the customer), A/B test, RSS-triggered, or date-based (Why Is My Facebook Campaign Active But Not Running). Then pick the list you wish to send to; you can likewise section that list using contact details, place, pages they visited on your site, and more.

Why Is My Facebook Campaign Active But Not Running

After you select who will get the e-mail, you can begin creating, either from scratch or by utilizing one of their pre-designed templates. Beginning from scratch implies you can pick the layout, colors, and theme. You can likewise include components via drag and drop to the page including text, image, button, HTML, video, and spacers.

You can also make an aspect conditional based on data from your contacts, such as if they’ve made a recent purchase. You can likewise drag aspects around the page to alter their position, which didn’t constantly operate in my tests. Once you publish an image to a newsletter, it is conserved in your library for reuse; you can even develop folders for much better organization.

Then you can send test, or schedule delivery (Why Is My Facebook Campaign Active But Not Running). At the bottom of this screen, you can see your spam score. In my first newsletter, I was alerted about utilizing a complimentary e-mail supplier. Custom-made e-mails are generally much better for trust. You can likewise sneak peek by e-mail customer and on desktop.

ActiveCampaign supports multi-user modifying, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes include. Autoresponders can be activated by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You have to very first set up an email in order to set up an auto-responder, which is a bit frustrating considering that you do not find out up until you’re already resolving the procedure.

Why Is My Facebook Campaign Active But Not Running

As I discussed previously, you can choose what to track and include Google Analytics combination. On the reports tab, you can view all the campaigns you’ve sent out, in addition to opens and clicks. Clicking a project brings you much deeper; you can see which customers have opened your e-mail, link clicks, a map revealing where your customers are, which email clients they use, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will only be able to see views if your email shows images or if a recipient clicks a link. Why Is My Facebook Campaign Active But Not Running. There are a number of methods to get assist in ActiveCampaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with assistance.

The knowledgebase consists of videos and short articles on ActiveCampaign features. Under training, you can set up a 30-minute telephone call or an in-person conference in Chicago to get a comprehensive walkthrough of the service ($ 65 or free with Plus or Business account). You can likewise register for a webinar, which are normally scheduled once a week.

ActiveCampaign stands amongst the very best marketing automation tools in the industry. Although it’s not as complete as our Editors’ Option tools Pardot ( Go To Website at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is sufficient to assist most businesses achieve fundamental and mildly complex goals.

Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is added When a contact subscribes to a list When a contact submits a form E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Inform an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Why Is My Facebook Campaign Active But Not Running.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact makes a purchase A tag is contributed to the contact A customized field is updated with a specific value From there, you can develop Conditions, to examine whether the contact has a particular tag or custom field worth.

Why Is My Facebook Campaign Active But Not Running

You can likewise create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or removed The contact buys A date occurs A customized field is updated with a specific worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course precisely how I ‘d like to develop it. Lots of marketers build really easy e-mail sequences for their “e-mail courses.” A contact signs up, and after that that contact instantly starts getting lessons.

It was easy to construct with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my website. You need to register by Friday night, and a brand-new course starts each Monday morning. When I initially tried this method, I was on MailChimp.

Why Is My Facebook Campaign Active But Not Running

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (Why Is My Facebook Campaign Active But Not Running).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send the same e-mail to every individual on my list. I wish to send them the appropriate email for their level of engagement – Why Is My Facebook Campaign Active But Not Running. Why Is My Facebook Campaign Active But Not Running. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t already purchased the item I pitch in the webinar.

Why Is My Facebook Campaign Active But Not Running

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly struck the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get included to an automation promoting a rebroadcast of the webinar. Why Is My Facebook Campaign Active But Not Running.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my emails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other emails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring developed in.

Why Is My Facebook Campaign Active But Not Running

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation eliminates them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still wish to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another email (if they currently clicked on the verification link in the previous e-mail, they have actually already been eliminated from the automation using a separate automation) – Why Is My Facebook Campaign Active But Not Running.

Why Is My Facebook Campaign Active But Not Running

Why Is My Facebook Campaign Active But Not RunningWhy Is My Facebook Campaign Active But Not Running

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. Why Is My Facebook Campaign Active But Not Running. I utilized to include this tag when they clicked a link, but when people do not have tracking on, it makes those links not work so reliably! I just send out a basic “do you still desire my emails?” confirmation.