How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

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As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to provide, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic user interface, which can be hard to take in in the beginning look.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance via live chat, however not by phone. It’s equivalent to Project Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option choices in this category: Advocate and MailChimp ($ 10.

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

Like numerous other email marketing programs, ActiveCampaign likewise extends its functions into marketing automation as you’ll see listed below. The company arranges its plans depending upon the number of subscribers you’re aiming to reach. How To Use Your Own Email Server With Active Campaign. Plans start at $9 per month for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that includes a number of features including consumer relationship management (CRM), a custom domain, and custom-made branding.

How To Use Your Own Email Server With Active Campaign

Plans go all the method as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Display, which offers both standard plans with minimal emails, and more expensive unrestricted plans.

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To start, all you need is your company name and e-mail address. Next, you set up a password and after that select the service you’re looking forin addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you might not prepare to use, but appear on the control panel anyhow if you’re using the totally free trial (How To Use Your Own Email Server With Active Campaign). Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

How To Use Your Own Email Server With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Visit Site at Zoho CRM), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination (How To Use Your Own Email Server With Active Campaign).

Before you add any contacts, however, you need to produce a list, similar to with Campaign Monitor. When you develop a list, you require to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out including email, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily develop custom fields. You can likewise tag contacts for easy browsing. Click on the campaigns tab to create a newsletter.

You’ll probably send out basic emails the most, but you can likewise select automated (based on logic you create), autoresponder (based on an action by the customer), A/B test, RSS-triggered, or date-based (How To Use Your Own Email Server With Active Campaign). Then choose the list you desire to send to; you can likewise segment that list utilizing contact details, area, pages they checked out on your site, and more.

How To Use Your Own Email Server With Active Campaign

After you choose who will get the email, you can start developing, either from scratch or by utilizing one of their pre-designed templates. Starting from scratch means you can select the layout, colors, and style. You can also add aspects through drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make an element conditional based on information from your contacts, such as if they have actually made a current purchase. You can also drag components around the page to alter their position, which didn’t constantly operate in my tests. When you submit an image to a newsletter, it is saved in your library for reuse; you can even create folders for better organization.

Then you can send test, or schedule shipment (How To Use Your Own Email Server With Active Campaign). At the bottom of this screen, you can see your spam rating. In my first newsletter, I was warned about utilizing a totally free e-mail supplier. Customized e-mails are generally much better for trust. You can also preview by email client and on desktop.

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be set off by subscribes, unsubscribes, email opens or link clicks, and events, such as birthdays and anniversaries. You need to first established an email in order to set up an auto-responder, which is a bit bothersome since you do not find out till you’re currently resolving the process.

How To Use Your Own Email Server With Active Campaign

As I mentioned earlier, you can select what to track and include Google Analytics integration. On the reports tab, you can view all the campaigns you’ve sent out, in addition to opens and clicks. Clicking on a campaign brings you deeper; you can view which customers have actually opened your e-mail, link clicks, a map showing where your customers are, which email customers they utilize, and unsubscribes.

Note that, like all e-mail marketing services, you will only have the ability to see views if your email displays images or if a recipient clicks a link. How To Use Your Own Email Server With Active Campaign. There are numerous ways to get assist in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with assistance.

The knowledgebase consists of videos and posts on ActiveCampaign features. Under training, you can set up a 30-minute telephone call or an in-person meeting in Chicago to get an in-depth walkthrough of the service ($ 65 or free with Plus or Business account). You can likewise sign up for a webinar, which are normally arranged once a week.

ActiveCampaign stands among the very best marketing automation tools in the market. Although it’s not as total as our Editors’ Option tools Pardot ( Go To Website at Salesforce. com) and HubSpot ( 50. 00 Per Month at HubSpot), ActiveCampaign, is sufficient to help most companies achieve standard and slightly complicated objectives.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is included When a contact registers for a list When a contact submits a kind E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Alert a group member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and remove tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – How To Use Your Own Email Server With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a kind The contact makes a purchase A tag is added to the contact A custom field is updated with a certain value From there, you can create Conditions, to inspect whether the contact has a specific tag or custom field value.

How To Use Your Own Email Server With Active Campaign

You can likewise develop Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact buys A date takes place A custom-made field is updated with a certain value You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary method I develop my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I ‘d like to develop it. Lots of marketers construct very easy e-mail sequences for their “email courses.” A contact signs up, and after that that contact immediately begins getting lessons.

It was simple to build with ActiveCampaign, but difficult when I was with MailChimp. I do not do that technique. My e-mail course is by hand synced with this countdown timer on my site. You have to sign up by Friday night, and a brand-new course starts each Monday early morning. When I initially tried this approach, I was on MailChimp.

How To Use Your Own Email Server With Active Campaign

Here’s the automation I use to invite brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (How To Use Your Own Email Server With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the students prepared for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the very same e-mail to everyone on my list. I wish to send them the proper e-mail for their level of engagement – How To Use Your Own Email Server With Active Campaign. How To Use Your Own Email Server With Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already purchased the product I pitch in the webinar.

How To Use Your Own Email Server With Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they immediately struck the “Goal” toward completion of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Use Your Own Email Server With Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my emails make it harder for other e-mails to get to the people who really desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Use Your Own Email Server With Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be frustrating initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I don’t suggest.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly describing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous e-mail, they have actually currently been removed from the automation utilizing a different automation) – How To Use Your Own Email Server With Active Campaign.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. How To Use Your Own Email Server With Active Campaign. I utilized to add this tag when they clicked on a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still desire my emails?” confirmation.