How To Use Divi With Active Campaign

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As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unrestricted emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glance.

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid by means of live chat, but not by phone. It’s similar to Project Screen in many methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp ($ 10.

Like numerous other email marketing programs, ActiveCampaign likewise extends its features into marketing automation as you’ll see below. The business arranges its plans depending upon the variety of subscribers you’re looking to reach. How To Use Divi With Active Campaign. Strategies start at $9 per month for approximately 500 contacts and endless emails. At each customer level, you can update to a Plus plan that adds numerous features including client relationship management (CRM), a customized domain, and custom-made branding.

How To Use Divi With Active Campaign

Plans go all the method up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which provides both standard plans with limited e-mails, and more pricey unlimited plans.

ActiveCampaign offers a 14-day complimentary trial that does not require a charge card. To begin, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s difficult to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, however appear on the dashboard anyway if you’re using the complimentary trial (How To Use Divi With Active Campaign). Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related features.

How To Use Divi With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Site at Zoho CRM), and a lot more. This is another area where it bests Project Monitor, which has no 3rd party integration (How To Use Divi With Active Campaign).

Prior to you include any contacts, however, you need to develop a list, similar to with Campaign Display. When you produce a list, you need to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, however not the other two, however I was able to easily develop custom-made fields. You can likewise tag contacts for easy searching. Click the campaigns tab to produce a newsletter.

You’ll probably send out standard e-mails the most, but you can likewise choose automated (based upon reasoning you produce), autoresponder (based upon an action by the customer), A/B test, RSS-triggered, or date-based (How To Use Divi With Active Campaign). Then pick the list you wish to send to; you can also segment that list utilizing contact information, place, pages they went to on your site, and more.

How To Use Divi With Active Campaign

After you choose who will get the email, you can start developing, either from scratch or by utilizing one of their pre-designed templates. Beginning from scratch means you can choose the design, colors, and theme. You can likewise include elements via drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make a component conditional based on data from your contacts, such as if they’ve made a recent purchase. You can also drag components around the page to change their position, which didn’t constantly work in my tests. As soon as you upload an image to a newsletter, it is saved in your library for reuse; you can even develop folders for much better company.

Then you can send out test, or schedule shipment (How To Use Divi With Active Campaign). At the bottom of this screen, you can see your spam score. In my very first newsletter, I was warned about utilizing a complimentary email supplier. Customized e-mails are usually much better for trust. You can likewise preview by email customer and on desktop.

ActiveCampaign supports multi-user modifying, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be triggered by subscribes, unsubscribes, email opens or link clicks, and events, such as birthdays and anniversaries. You have to first established an e-mail in order to establish an auto-responder, which is a bit annoying since you do not discover up until you’re currently resolving the process.

How To Use Divi With Active Campaign

As I mentioned previously, you can select what to track and add Google Analytics integration. On the reports tab, you can view all the projects you’ve sent, in addition to opens and clicks. Clicking on a project brings you much deeper; you can view which subscribers have opened your email, link clicks, a map showing where your subscribers are, which email clients they use, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will just have the ability to see views if your e-mail shows images or if a recipient clicks a link. How To Use Divi With Active Campaign. There are numerous methods to get assist in ActiveCampaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and articles on ActiveCampaign features. Under training, you can set up a 30-minute telephone call or an in-person meeting in Chicago to get a comprehensive walkthrough of the service ($ 65 or totally free with Plus or Business account). You can likewise sign up for a webinar, which are usually arranged when a week.

ActiveCampaign stands amongst the very best marketing automation tools in the market. Although it’s not as total as our Editors’ Option tools Pardot ( Go To Website at Salesforce. com) and HubSpot ( 50. 00 Monthly at HubSpot), ActiveCampaign, is sufficient to assist most companies achieve standard and mildly intricate objectives.

How To Use Divi With Active Campaign

To begin building an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is included When a contact subscribes to a list When a contact sends a type E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Notify a group member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track objectives (The contact can avoid to the objective’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – How To Use Divi With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact sends a type The contact purchases A tag is added to the contact A customized field is updated with a particular worth From there, you can develop Conditions, to check whether the contact has a particular tag or custom field value.

How To Use Divi With Active Campaign

You can also create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is included or gotten rid of The contact purchases A date occurs A custom-made field is updated with a certain worth You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main method I construct my list is through an email course. ActiveCampaign makes it simple for me to construct my email course exactly how I wish to construct it. Many marketers develop extremely simple e-mail series for their “email courses.” A contact register, and after that that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that approach. My email course is manually synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course starts each Monday early morning. When I first tried this method, I was on MailChimp.

How To Use Divi With Active Campaign

Here’s the automation I use to welcome new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How To Use Divi With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees ready for next week’s course, and encourage them to share it with friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not wish to send out the very same e-mail to everyone on my list. I want to send them the suitable email for their level of engagement – How To Use Divi With Active Campaign. How To Use Divi With Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not currently acquired the item I pitch in the webinar.

How To Use Divi With Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away struck the “Objective” toward completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Use Divi With Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to individuals who truly want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Use Divi With Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

This automation can be overwhelming in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not suggest.

Some customers do not have tracking turned on, so their opens aren’t taped. Others still wish to be subscribed but have actually been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked the verification link in the previous email, they have actually currently been eliminated from the automation using a different automation) – How To Use Divi With Active Campaign.

How To Use Divi With Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. How To Use Divi With Active Campaign. I utilized to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send an easy “do you still desire my e-mails?” verification.