How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active Campaign

Join our special early-adopter Slack neighborhood, to assist shape the future of our endeavors & get early access to new products.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to use, consisting of unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be tough to take in initially glance.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s similar to Project Screen in numerous methods, though each bests the other one in some locations. For the very best email marketing experience seek to our Editors’ Option picks in this category: Campaigner and MailChimp ($ 10.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

Like several other email marketing programs, ActiveCampaign likewise extends its functions into marketing automation as you’ll see listed below. The company arranges its strategies depending upon the number of subscribers you’re seeking to reach. How To Use A Picture As The Background In Active Campaign. Strategies begin at $9 per month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus plan that adds numerous functions including client relationship management (CRM), a customized domain, and custom-made branding.

How To Use A Picture As The Background In Active Campaign

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of endless emails, unlike Campaign Monitor, which provides both basic strategies with minimal emails, and more costly unlimited plans.

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s difficult to understand where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your project activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also uses CRM and other features that you may not plan to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial (How To Use A Picture As The Background In Active Campaign). Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

How To Use A Picture As The Background In Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Website at Zoho CRM), and much more. This is another location where it bests Campaign Monitor, which has no third celebration combination (How To Use A Picture As The Background In Active Campaign).

Prior to you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you create a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I checked out adding email, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily produce customized fields. You can also tag contacts for easy searching. Click on the campaigns tab to develop a newsletter.

You’ll most likely send basic e-mails the most, however you can likewise pick automated (based on reasoning you develop), autoresponder (based on an action by the subscriber), A/B test, RSS-triggered, or date-based (How To Use A Picture As The Background In Active Campaign). Then choose the list you wish to send to; you can also section that list utilizing contact information, place, pages they checked out on your site, and more.

How To Use A Picture As The Background In Active Campaign

After you pick who will get the e-mail, you can begin developing, either from scratch or by utilizing among their pre-designed templates. Beginning from scratch implies you can select the design, colors, and style. You can likewise include components by means of drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make an element conditional based on data from your contacts, such as if they have actually made a current purchase. You can likewise drag elements around the page to alter their position, which didn’t always work in my tests. As soon as you publish an image to a newsletter, it is saved in your library for reuse; you can even create folders for better organization.

Then you can send test, or schedule delivery (How To Use A Picture As The Background In Active Campaign). At the bottom of this screen, you can see your spam score. In my first newsletter, I was warned about using a free e-mail supplier. Custom-made e-mails are typically much better for trust. You can likewise preview by e-mail client and on desktop.

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be activated by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You need to first established an e-mail in order to establish an auto-responder, which is a bit bothersome because you don’t discover out till you’re already working through the process.

How To Use A Picture As The Background In Active Campaign

As I mentioned previously, you can select what to track and include Google Analytics combination. On the reports tab, you can see all the projects you have actually sent out, together with opens and clicks. Clicking on a campaign brings you deeper; you can view which subscribers have actually opened your e-mail, link clicks, a map revealing where your customers are, which email clients they utilize, and unsubscribes.

Note that, like all e-mail marketing services, you will only be able to see views if your email displays images or if a recipient clicks a link. How To Use A Picture As The Background In Active Campaign. There are several methods to get assist in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and short articles on ActiveCampaign functions. Under training, you can set up a 30-minute phone call or an in-person conference in Chicago to get a comprehensive walkthrough of the service ($ 65 or free with Plus or Business account). You can likewise register for a webinar, which are normally set up as soon as a week.

ActiveCampaign stands among the very best marketing automation tools in the industry. Although it’s not as total as our Editors’ Option tools Pardot ( Visit Website at Salesforce. com) and HubSpot ( 50. 00 Per Month at HubSpot), ActiveCampaign, is ample to assist most businesses achieve basic and slightly complicated objectives.

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can activate an automation, consisting of: When a tag is added When a contact signs up for a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Notify a group member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – How To Use A Picture As The Background In Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a kind The contact makes a purchase A tag is included to the contact A custom field is updated with a certain value From there, you can develop Conditions, to inspect whether the contact has a particular tag or customized field worth.

How To Use A Picture As The Background In Active Campaign

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or gotten rid of The contact buys A date happens A custom-made field is updated with a specific worth You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course exactly how I ‘d like to construct it. Lots of online marketers build very easy e-mail series for their “e-mail courses.” A contact register, and after that that contact immediately begins getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My e-mail course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a new course begins each Monday early morning. When I first tried this method, I was on MailChimp.

How To Use A Picture As The Background In Active Campaign

Here’s the automation I use to invite new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (How To Use A Picture As The Background In Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and encourage them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the same e-mail to every individual on my list. I wish to send them the appropriate email for their level of engagement – How To Use A Picture As The Background In Active Campaign. How To Use A Picture As The Background In Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently acquired the item I pitch in the webinar.

How To Use A Picture As The Background In Active Campaign

Then it sends out a series of e-mails to get them thinking about the webinar, and to encourage them to register. If they register, they immediately hit the “Goal” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. How To Use A Picture As The Background In Active Campaign.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to the individuals who actually desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Use A Picture As The Background In Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be frustrating initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, sometimes you have to develop things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not advise.

Some customers don’t have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked the verification link in the previous email, they’ve currently been gotten rid of from the automation using a separate automation) – How To Use A Picture As The Background In Active Campaign.

How To Use A Picture As The Background In Active Campaign

How To Use A Picture As The Background In Active CampaignHow To Use A Picture As The Background In Active Campaign

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This form includes a tag that I use to filter those contacts out. How To Use A Picture As The Background In Active Campaign. I utilized to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my e-mails?” confirmation.