How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active Campaign

Join our special early-adopter Slack community, to help shape the future of our ventures & get early access to brand-new items.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of unrestricted e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glimpse.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s comparable to Project Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this category: Campaigner and MailChimp ($ 10.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

Like numerous other email marketing programs, ActiveCampaign also extends its features into marketing automation as you’ll see listed below. The company organizes its strategies depending upon the number of subscribers you’re wanting to reach. How To Send Free Holiday Cards On Active Campaign. Strategies begin at $9 per month for approximately 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that includes numerous functions including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

How To Send Free Holiday Cards On Active Campaign

Strategies go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Monitor, which uses both fundamental plans with restricted emails, and more costly unlimited plans.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first look. It’s difficult to know where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also provides CRM and other functions that you may not prepare to utilize, but reveal up on the control panel anyhow if you’re utilizing the free trial (How To Send Free Holiday Cards On Active Campaign). Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

How To Send Free Holiday Cards On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Site at Zoho CRM), and a lot more. This is another location where it bests Project Screen, which has no 3rd party integration (How To Send Free Holiday Cards On Active Campaign).

Before you add any contacts, though, you have to develop a list, similar to with Campaign Monitor. When you produce a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with including e-mail, name, and birthday. It acknowledged email, however not the other 2, but I had the ability to easily develop customized fields. You can also tag contacts for simple searching. Click on the projects tab to produce a newsletter.

You’ll most likely send out standard emails the most, however you can also pick automated (based upon reasoning you develop), autoresponder (based on an action by the customer), A/B test, RSS-triggered, or date-based (How To Send Free Holiday Cards On Active Campaign). Then pick the list you want to send to; you can likewise segment that list using contact information, area, pages they checked out on your site, and more.

How To Send Free Holiday Cards On Active Campaign

After you choose who will get the email, you can start creating, either from scratch or by using among their pre-designed design templates. Going back to square one implies you can select the layout, colors, and theme. You can likewise include aspects via drag and drop to the page consisting of text, image, button, HTML, video, and spacers.

You can also make a component conditional based on information from your contacts, such as if they have actually made a recent purchase. You can also drag aspects around the page to change their position, which didn’t constantly work in my tests. When you submit an image to a newsletter, it is saved in your library for reuse; you can even develop folders for better company.

Then you can send test, or schedule delivery (How To Send Free Holiday Cards On Active Campaign). At the bottom of this screen, you can see your spam rating. In my very first newsletter, I was alerted about utilizing a totally free email supplier. Customized emails are generally better for trust. You can likewise sneak peek by e-mail customer and on desktop.

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be set off by subscribes, unsubscribes, e-mail opens or link clicks, and events, such as birthdays and anniversaries. You need to very first established an email in order to establish an auto-responder, which is a bit irritating given that you don’t discover until you’re currently resolving the process.

How To Send Free Holiday Cards On Active Campaign

As I pointed out previously, you can select what to track and add Google Analytics integration. On the reports tab, you can see all the projects you have actually sent, together with opens and clicks. Clicking on a campaign brings you deeper; you can see which customers have actually opened your e-mail, link clicks, a map showing where your customers are, which email clients they use, and unsubscribes.

Note that, like all e-mail marketing services, you will only be able to see views if your e-mail shows images or if a recipient clicks a link. How To Send Free Holiday Cards On Active Campaign. There are several ways to get help in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with assistance.

The knowledgebase consists of videos and posts on ActiveCampaign functions. Under training, you can arrange a 30-minute telephone call or an in-person meeting in Chicago to get a detailed walkthrough of the service ($ 65 or free with Plus or Business account). You can likewise sign up for a webinar, which are usually scheduled once a week.

ActiveCampaign stands among the best marketing automation tools in the market. Although it’s not as total as our Editors’ Option tools Pardot ( Check Out Site at Salesforce. com) and HubSpot ( 50. 00 Per Month at HubSpot), ActiveCampaign, is sufficient to help most services achieve fundamental and mildly complex objectives.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active Campaign

Join our special early-adopter Slack neighborhood, to assist shape the future of our endeavors & get early access to brand-new items.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of endless e-mails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning glimpse.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some areas. For the best email marketing experience appearance to our Editors’ Choice picks in this classification: Advocate and MailChimp ($ 10.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

Like a number of other e-mail marketing programs, ActiveCampaign also extends its functions into marketing automation as you’ll see below. The company organizes its strategies depending upon the variety of subscribers you’re looking to reach. How To Send Free Holiday Cards On Active Campaign. Plans start at $9 monthly for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that includes a number of functions consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

How To Send Free Holiday Cards On Active Campaign

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Project Screen, which uses both basic plans with minimal emails, and more costly unlimited strategies.

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and email address. Next, you set up a password and then pick the service you’re looking forin addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise complicated given that ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but reveal up on the control panel anyhow if you’re using the complimentary trial (How To Send Free Holiday Cards On Active Campaign). Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

How To Send Free Holiday Cards On Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Visit Site at Zoho CRM), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination (How To Send Free Holiday Cards On Active Campaign).

Prior to you add any contacts, however, you need to develop a list, much like with Project Screen. When you develop a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this might lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, however I was able to easily create custom-made fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter.

You’ll most likely send out basic emails the most, however you can likewise choose automated (based on reasoning you create), autoresponder (based upon an action by the customer), A/B test, RSS-triggered, or date-based (How To Send Free Holiday Cards On Active Campaign). Then pick the list you wish to send out to; you can likewise sector that list utilizing contact information, place, pages they visited on your website, and more.

How To Send Free Holiday Cards On Active Campaign

After you pick who will get the e-mail, you can begin developing, either from scratch or by using one of their pre-designed templates. Starting from scratch implies you can select the layout, colors, and theme. You can also add aspects via drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make an element conditional based upon information from your contacts, such as if they have actually made a recent purchase. You can also drag aspects around the page to alter their position, which didn’t always operate in my tests. Once you upload an image to a newsletter, it is conserved in your library for reuse; you can even create folders for better organization.

Then you can send out test, or schedule delivery (How To Send Free Holiday Cards On Active Campaign). At the bottom of this screen, you can see your spam rating. In my first newsletter, I was cautioned about utilizing a free email provider. Custom e-mails are typically better for trust. You can also sneak peek by email customer and on desktop.

ActiveCampaign supports multi-user modifying, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be activated by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You have actually to first set up an email in order to set up an auto-responder, which is a bit frustrating given that you do not discover out until you’re already working through the process.

How To Send Free Holiday Cards On Active Campaign

As I mentioned previously, you can select what to track and add Google Analytics integration. On the reports tab, you can see all the campaigns you have actually sent out, along with opens and clicks. Clicking a campaign brings you much deeper; you can see which subscribers have opened your email, link clicks, a map showing where your customers are, which email customers they utilize, and unsubscribes.

Note that, like all e-mail marketing services, you will just be able to see views if your e-mail shows images or if a recipient clicks a link. How To Send Free Holiday Cards On Active Campaign. There are several ways to get help in ActiveCampaign. On every screen, you’ll see a button with a concern mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase includes videos and posts on ActiveCampaign features. Under training, you can schedule a 30-minute phone call or an in-person conference in Chicago to get an in-depth walkthrough of the service ($ 65 or totally free with Plus or Enterprise account). You can also register for a webinar, which are typically scheduled once a week.

ActiveCampaign stands among the very best marketing automation tools in the industry. Although it’s not as total as our Editors’ Choice tools Pardot ( Visit Website at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is ample to help most organizations achieve standard and slightly complex objectives.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

To start building an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is added When a contact registers for a list When a contact sends a type E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions – How To Send Free Holiday Cards On Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a type The contact buys A tag is contributed to the contact A custom-made field is upgraded with a particular worth From there, you can create Conditions, to inspect whether the contact has a specific tag or custom field worth.

How To Send Free Holiday Cards On Active Campaign

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact buys A date occurs A custom-made field is updated with a particular worth You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my email course precisely how I ‘d like to develop it. Many online marketers construct very basic email series for their “e-mail courses.” A contact indications up, and after that that contact instantly starts getting lessons.

It was simple to develop with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that method. My email course is manually synced with this countdown timer on my site. You have to sign up by Friday night, and a new course begins each Monday early morning. When I initially attempted this approach, I was on MailChimp.

How To Send Free Holiday Cards On Active Campaign

Here’s the automation I use to invite new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (How To Send Free Holiday Cards On Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the exact same e-mail to every person on my list. I desire to send them the proper email for their level of engagement – How To Send Free Holiday Cards On Active Campaign. How To Send Free Holiday Cards On Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already bought the item I pitch in the webinar.

How To Send Free Holiday Cards On Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to motivate them to register. If they sign up, they instantly struck the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Send Free Holiday Cards On Active Campaign.

This allows me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my emails make it harder for other emails to get to individuals who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How To Send Free Holiday Cards On Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and starts this automation over again.

This automation can be frustrating in the beginning, and this is among those cases where I want ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, often you have to construct things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I do not suggest.

Some subscribers don’t have tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed however have actually been busy. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they already clicked the verification link in the previous email, they have actually currently been eliminated from the automation using a separate automation) – How To Send Free Holiday Cards On Active Campaign.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. How To Send Free Holiday Cards On Active Campaign. I used to add this tag when they clicked on a link, but when individuals do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still want my emails?” confirmation.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can trigger an automation, consisting of: When a tag is added When a contact registers for a list When a contact submits a kind E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Inform a group member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” features – How To Send Free Holiday Cards On Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can activate an automation when: The contact submits a form The contact purchases A tag is added to the contact A customized field is updated with a particular worth From there, you can develop Conditions, to examine whether the contact has a certain tag or custom-made field value.

How To Send Free Holiday Cards On Active Campaign

You can also produce Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is included or eliminated The contact purchases A date happens A custom-made field is updated with a certain value You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I construct my list is through an email course. ActiveCampaign makes it easy for me to build my e-mail course exactly how I wish to build it. Many online marketers build extremely easy e-mail series for their “email courses.” A contact indications up, and after that that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I do not do that approach. My e-mail course is manually synced with this countdown timer on my site. You need to sign up by Friday night, and a new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

How To Send Free Holiday Cards On Active Campaign

Here’s the automation I use to welcome new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (How To Send Free Holiday Cards On Active Campaign).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees ready for next week’s course, and encourage them to share it with pals.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the very same e-mail to every individual on my list. I wish to send them the proper e-mail for their level of engagement – How To Send Free Holiday Cards On Active Campaign. How To Send Free Holiday Cards On Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it validates that they haven’t already acquired the item I pitch in the webinar.

How To Send Free Holiday Cards On Active Campaign

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they instantly hit the “Goal” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Send Free Holiday Cards On Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it more likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Send Free Holiday Cards On Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, eliminates all of those tags, and starts this automation over again.

This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, because you can do anything with ActiveCampaign, sometimes you need to construct things from scratch. ActiveCampaign has an alternative to delete inactive subscribers, which I don’t advise.

Some customers do not have actually tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one email asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the verification link in the previous email, they have actually currently been gotten rid of from the automation using a different automation) – How To Send Free Holiday Cards On Active Campaign.

How To Send Free Holiday Cards On Active Campaign

How To Send Free Holiday Cards On Active CampaignHow To Send Free Holiday Cards On Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking made it possible for. This type adds a tag that I utilize to filter those contacts out. How To Send Free Holiday Cards On Active Campaign. I used to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I only send out a simple “do you still want my emails?” verification.