How To Integrate Gmail With Active Campaign

Join our special early-adopter Slack community, to assist shape the future of our ventures & get early access to brand-new products.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning glance.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Monitor in lots of methods, though each bests the other one in some areas. For the finest email marketing experience aim to our Editors’ Option picks in this category: Advocate and MailChimp ($ 10.

Like a number of other email marketing programs, ActiveCampaign also extends its features into marketing automation as you’ll see listed below. The business arranges its plans depending on the variety of customers you’re aiming to reach. How To Integrate Gmail With Active Campaign. Strategies start at $9 each month for up to 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that adds a number of functions including client relationship management (CRM), a customized domain, and custom branding.

How To Integrate Gmail With Active Campaign

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a customized plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of unlimited e-mails, unlike Campaign Monitor, which offers both standard plans with minimal emails, and more expensive unlimited plans.

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To get going, all you need is your business name and e-mail address. Next, you set up a password and then choose the service you’re looking forin addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing since ActiveCampaign also uses CRM and other functions that you might not plan to use, but reveal up on the control panel anyway if you’re utilizing the totally free trial (How To Integrate Gmail With Active Campaign). Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated functions.

How To Integrate Gmail With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Go To Website at Zoho CRM), and a lot more. This is another area where it bests Project Screen, which has no 3rd party combination (How To Integrate Gmail With Active Campaign).

Before you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you create a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re receiving the email (this might lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding email, name, and birthday. It acknowledged email, but not the other 2, but I was able to quickly produce customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to produce a newsletter.

You’ll most likely send out standard e-mails the most, but you can also pick automated (based on logic you develop), autoresponder (based upon an action by the subscriber), A/B test, RSS-triggered, or date-based (How To Integrate Gmail With Active Campaign). Then choose the list you wish to send out to; you can also segment that list using contact information, area, pages they went to on your website, and more.

How To Integrate Gmail With Active Campaign

After you select who will get the e-mail, you can begin creating, either from scratch or by using among their pre-designed design templates. Going back to square one suggests you can pick the design, colors, and theme. You can also add elements through drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make an aspect conditional based upon data from your contacts, such as if they have actually made a current purchase. You can also drag components around the page to change their position, which didn’t always operate in my tests. As soon as you submit an image to a newsletter, it is saved in your library for reuse; you can even create folders for better organization.

Then you can send out test, or schedule shipment (How To Integrate Gmail With Active Campaign). At the bottom of this screen, you can see your spam score. In my first newsletter, I was cautioned about utilizing a totally free e-mail service provider. Custom e-mails are generally better for trust. You can likewise preview by e-mail client and on desktop.

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 128. 00 at Amazon) track changes include. Autoresponders can be set off by subscribes, unsubscribes, e-mail opens or link clicks, and events, such as birthdays and anniversaries. You need to very first established an e-mail in order to set up an auto-responder, which is a bit annoying because you do not find out up until you’re currently overcoming the procedure.

How To Integrate Gmail With Active Campaign

As I discussed earlier, you can select what to track and include Google Analytics integration. On the reports tab, you can see all the campaigns you have actually sent out, in addition to opens and clicks. Clicking on a project brings you deeper; you can view which subscribers have actually opened your email, link clicks, a map revealing where your subscribers are, which email customers they use, and unsubscribes.

Note that, like all email marketing services, you will just have the ability to see views if your e-mail shows images or if a recipient clicks a link. How To Integrate Gmail With Active Campaign. There are numerous ways to get help in ActiveCampaign. On every screen, you’ll see a button with a concern mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase includes videos and articles on ActiveCampaign features. Under training, you can set up a 30-minute telephone call or an in-person conference in Chicago to get an in-depth walkthrough of the service ($ 65 or complimentary with Plus or Enterprise account). You can also sign up for a webinar, which are generally arranged once a week.

ActiveCampaign stands amongst the finest marketing automation tools in the market. Although it’s not as total as our Editors’ Choice tools Pardot ( Visit Site at Salesforce. com) and HubSpot ( 50. 00 Per Month at HubSpot), ActiveCampaign, is more than enough to help most services accomplish standard and mildly complicated goals.

How To Integrate Gmail With Active Campaign

Join our unique early-adopter Slack community, to help shape the future of our endeavors & get early access to brand-new products.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to offer, consisting of unlimited e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in at very first glimpse.

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help through live chat, however not by phone. It’s similar to Campaign Screen in lots of ways, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Option choices in this classification: Advocate and MailChimp ($ 10.

Like a number of other email marketing programs, ActiveCampaign also extends its features into marketing automation as you’ll see below. The business organizes its plans depending on the number of customers you’re seeking to reach. How To Integrate Gmail With Active Campaign. Strategies start at $9 monthly for approximately 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that adds several functions consisting of consumer relationship management (CRM), a custom-made domain, and customized branding.

How To Integrate Gmail With Active Campaign

Plans go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of limitless e-mails, unlike Project Display, which provides both fundamental plans with restricted emails, and more expensive unrestricted plans.

ActiveCampaign provides a 14-day complimentary trial that does not need a charge card. To start, all you require is your company name and email address. Next, you set up a password and after that select the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glance. It’s difficult to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also offers CRM and other functions that you may not plan to use, but appear on the control panel anyway if you’re using the totally free trial (How To Integrate Gmail With Active Campaign). Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

How To Integrate Gmail With Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( See Website at Zoho CRM), and much more. This is another location where it bests Project Screen, which has no 3rd party integration (How To Integrate Gmail With Active Campaign).

Prior to you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you create a list, you need to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I tried out including email, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily produce custom fields. You can also tag contacts for simple searching. Click on the projects tab to develop a newsletter.

You’ll probably send out basic emails the most, however you can also select automated (based on reasoning you create), autoresponder (based on an action by the subscriber), A/B test, RSS-triggered, or date-based (How To Integrate Gmail With Active Campaign). Then select the list you desire to send out to; you can likewise segment that list utilizing contact information, location, pages they visited on your website, and more.

How To Integrate Gmail With Active Campaign

After you pick who will get the e-mail, you can start creating, either from scratch or by utilizing one of their pre-designed design templates. Beginning from scratch indicates you can choose the design, colors, and style. You can likewise add components by means of drag and drop to the page consisting of text, image, button, HTML, video, and spacers.

You can also make an element conditional based upon information from your contacts, such as if they’ve made a current purchase. You can likewise drag components around the page to change their position, which didn’t always operate in my tests. Once you publish an image to a newsletter, it is saved in your library for reuse; you can even create folders for much better company.

Then you can send test, or schedule delivery (How To Integrate Gmail With Active Campaign). At the bottom of this screen, you can see your spam score. In my first newsletter, I was cautioned about using a complimentary email provider. Customized emails are normally much better for trust. You can likewise sneak peek by email client and on desktop.

ActiveCampaign supports multi-user modifying, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes include. Autoresponders can be activated by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You have actually to first set up an e-mail in order to set up an auto-responder, which is a bit bothersome because you don’t discover till you’re currently overcoming the procedure.

How To Integrate Gmail With Active Campaign

As I discussed previously, you can select what to track and include Google Analytics combination. On the reports tab, you can view all the campaigns you have actually sent out, together with opens and clicks. Clicking on a campaign brings you deeper; you can see which subscribers have opened your e-mail, link clicks, a map revealing where your subscribers are, which email customers they use, and unsubscribes.

Keep in mind that, like all e-mail marketing services, you will just be able to see views if your e-mail shows images or if a recipient clicks a link. How To Integrate Gmail With Active Campaign. There are numerous ways to get assist in ActiveCampaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with assistance.

The knowledgebase includes videos and short articles on ActiveCampaign features. Under training, you can arrange a 30-minute telephone call or an in-person meeting in Chicago to get a comprehensive walkthrough of the service ($ 65 or totally free with Plus or Enterprise account). You can also register for a webinar, which are usually arranged as soon as a week.

ActiveCampaign stands amongst the best marketing automation tools in the industry. Although it’s not as total as our Editors’ Option tools Pardot ( Go To Site at Salesforce. com) and HubSpot ( 50. 00 Monthly at HubSpot), ActiveCampaign, is more than enough to help most services accomplish standard and slightly complex objectives.

How To Integrate Gmail With Active Campaign

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can set off an automation, consisting of: When a tag is added When a contact signs up for a list When a contact submits a kind E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Inform a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and eliminate tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – How To Integrate Gmail With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a kind The contact buys A tag is contributed to the contact A customized field is upgraded with a certain worth From there, you can produce Conditions, to check whether the contact has a particular tag or custom-made field value.

How To Integrate Gmail With Active Campaign

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is included or removed The contact makes a purchase A date happens A customized field is upgraded with a specific worth You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course exactly how I ‘d like to construct it. Lots of online marketers develop extremely simple e-mail series for their “email courses.” A contact signs up, and after that that contact instantly starts getting lessons.

It was easy to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that technique. My e-mail course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I initially tried this method, I was on MailChimp.

How To Integrate Gmail With Active Campaign

Here’s the automation I utilize to welcome brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (How To Integrate Gmail With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not want to send out the same e-mail to every person on my list. I want to send them the appropriate e-mail for their level of engagement – How To Integrate Gmail With Active Campaign. How To Integrate Gmail With Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently acquired the product I pitch in the webinar.

How To Integrate Gmail With Active Campaign

Then it sends out a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they instantly hit the “Objective” toward completion of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. How To Integrate Gmail With Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact signed up, went to, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me cash, and it makes it more most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who actually want them! The “Pro” strategy of ActiveCampaign has lead scoring constructed in.

How To Integrate Gmail With Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, thirty days, 60 days, etc Each time they open an email, a different automation removes them from this automation, eliminates all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, since you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an alternative to delete non-active subscribers, which I don’t recommend.

Some customers do not have actually tracking switched on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve currently been removed from the automation utilizing a separate automation) – How To Integrate Gmail With Active Campaign.

How To Integrate Gmail With Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their email address to let me know that they do not have tracking made it possible for. This kind adds a tag that I use to filter those contacts out. How To Integrate Gmail With Active Campaign. I utilized to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still desire my e-mails?” confirmation.

How To Integrate Gmail With Active Campaign

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can trigger an automation, including: When a tag is added When a contact registers for a list When a contact sends a kind E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can start developing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Notify a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” features – How To Integrate Gmail With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a type The contact makes a purchase A tag is contributed to the contact A custom-made field is upgraded with a certain worth From there, you can create Conditions, to inspect whether the contact has a specific tag or custom-made field worth.

How To Integrate Gmail With Active Campaign

You can likewise create Events, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Event when: A tag is added or gotten rid of The contact makes a purchase A date occurs A customized field is upgraded with a specific value You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I construct my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I ‘d like to develop it. Many marketers develop extremely basic e-mail series for their “e-mail courses.” A contact signs up, and then that contact right away begins getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I do not do that method. My e-mail course is by hand synced with this countdown timer on my site. You need to sign up by Friday night, and a brand-new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

How To Integrate Gmail With Active Campaign

Here’s the automation I utilize to welcome new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (How To Integrate Gmail With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students all set for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send out the exact same e-mail to every person on my list. I wish to send them the appropriate e-mail for their level of engagement – How To Integrate Gmail With Active Campaign. How To Integrate Gmail With Active Campaign. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already acquired the item I pitch in the webinar.

How To Integrate Gmail With Active Campaign

Then it sends a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they register, they right away hit the “Objective” towards the end of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. How To Integrate Gmail With Active Campaign.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed, or based upon for how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who don’t open my e-mails make it harder for other e-mails to get to individuals who truly desire them! The “Pro” strategy of ActiveCampaign has lead scoring developed in.

How To Integrate Gmail With Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, gets rid of all of those tags, and begins this automation over again.

This automation can be frustrating initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has an option to delete non-active customers, which I do not recommend.

Some subscribers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have actually been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they’ve currently been eliminated from the automation utilizing a separate automation) – How To Integrate Gmail With Active Campaign.

How To Integrate Gmail With Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a kind where they can enter their email address to let me know that they don’t have tracking made it possible for. This kind includes a tag that I utilize to filter those contacts out. How To Integrate Gmail With Active Campaign. I utilized to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I just send out a basic “do you still want my emails?” verification.