Active Campaign Tutorial Deutsch

Active Campaign Tutorial Deutsch

Join our special early-adopter Slack community, to assist form the future of our ventures & get early access to brand-new products.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted emails with all of its strategies, third-party combinations, and a range of auto-responders. This results in a rather busy user interface, which can be difficult to take in at very first look.

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s equivalent to Project Screen in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Choice picks in this category: Campaigner and MailChimp ($ 10.

Active Campaign Tutorial DeutschActive Campaign Tutorial Deutsch

Like a number of other e-mail marketing programs, ActiveCampaign also extends its functions into marketing automation as you’ll see below. The company organizes its plans depending on the variety of subscribers you’re aiming to reach. Active Campaign Tutorial Deutsch. Plans start at $9 each month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that adds several features including client relationship management (CRM), a custom domain, and customized branding.

Active Campaign Tutorial Deutsch

Strategies go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans consist of limitless emails, unlike Project Monitor, which uses both fundamental strategies with limited e-mails, and more costly limitless plans.

Active Campaign Tutorial DeutschActive Campaign Tutorial Deutsch

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re looking forin addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your project activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise complicated because ActiveCampaign also uses CRM and other features that you might not plan to utilize, however reveal up on the dashboard anyway if you’re using the complimentary trial (Active Campaign Tutorial Deutsch). Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Tutorial Deutsch

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Site at Zoho CRM), and a lot more. This is another area where it bests Project Monitor, which has no 3rd party combination (Active Campaign Tutorial Deutsch).

Prior to you add any contacts, though, you need to create a list, simply like with Campaign Screen. When you produce a list, you require to give it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged email, however not the other two, but I had the ability to easily develop custom-made fields. You can also tag contacts for simple browsing. Click the campaigns tab to develop a newsletter.

You’ll probably send out basic e-mails the most, but you can also select automated (based on logic you create), autoresponder (based upon an action by the customer), A/B test, RSS-triggered, or date-based (Active Campaign Tutorial Deutsch). Then pick the list you want to send to; you can likewise section that list using contact information, place, pages they went to on your website, and more.

Active Campaign Tutorial Deutsch

After you select who will get the email, you can begin designing, either from scratch or by utilizing one of their pre-designed design templates. Starting from scratch suggests you can select the design, colors, and theme. You can likewise include elements via drag and drop to the page including text, image, button, HTML, video, and spacers.

You can likewise make a component conditional based upon information from your contacts, such as if they’ve made a recent purchase. You can also drag aspects around the page to alter their position, which didn’t always work in my tests. When you submit an image to a newsletter, it is conserved in your library for reuse; you can even produce folders for better organization.

Then you can send out test, or schedule shipment (Active Campaign Tutorial Deutsch). At the bottom of this screen, you can see your spam score. In my very first newsletter, I was cautioned about using a free email provider. Custom-made e-mails are generally better for trust. You can likewise sneak peek by email client and on desktop.

ActiveCampaign supports multi-user editing, which works similarly to Microsoft Word’s ($ 128. 00 at Amazon) track modifications include. Autoresponders can be activated by subscribes, unsubscribes, e-mail opens or link clicks, and occasions, such as birthdays and anniversaries. You have to very first set up an e-mail in order to establish an auto-responder, which is a bit irritating because you do not find out up until you’re already overcoming the procedure.

Active Campaign Tutorial Deutsch

As I discussed earlier, you can select what to track and include Google Analytics combination. On the reports tab, you can see all the projects you have actually sent out, along with opens and clicks. Clicking a campaign brings you deeper; you can view which subscribers have actually opened your e-mail, link clicks, a map showing where your subscribers are, which email clients they utilize, and unsubscribes.

Note that, like all e-mail marketing services, you will only be able to see views if your email shows images or if a recipient clicks a link. Active Campaign Tutorial Deutsch. There are several ways to get assist in ActiveCampaign. On every screen, you’ll see a button with a question mark on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and posts on ActiveCampaign features. Under training, you can arrange a 30-minute telephone call or an in-person conference in Chicago to get an in-depth walkthrough of the service ($ 65 or free with Plus or Enterprise account). You can also sign up for a webinar, which are typically scheduled when a week.

ActiveCampaign stands among the best marketing automation tools in the market. Although it’s not as complete as our Editors’ Choice tools Pardot ( Check Out Site at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is sufficient to help most companies accomplish basic and slightly intricate goals.

Active Campaign Tutorial Deutsch

Active Campaign Tutorial Deutsch

Active Campaign Tutorial DeutschActive Campaign Tutorial Deutsch

To start building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can trigger an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a form E-commerce and on-site choices (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an email Alert a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign Tutorial Deutsch.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a kind The contact makes a purchase A tag is included to the contact A customized field is updated with a certain worth From there, you can create Conditions, to examine whether the contact has a particular tag or custom field worth.

Active Campaign Tutorial Deutsch

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or gotten rid of The contact makes a purchase A date occurs A custom field is upgraded with a certain value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an email course. ActiveCampaign makes it easy for me to develop my e-mail course precisely how I want to build it. Many marketers construct extremely easy e-mail sequences for their “e-mail courses.” A contact register, and after that that contact right away starts getting lessons.

It was simple to construct with ActiveCampaign, however impossible when I was with MailChimp. I do not do that method. My email course is by hand synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course starts each Monday early morning. When I initially attempted this approach, I was on MailChimp.

Active Campaign Tutorial Deutsch

Here’s the automation I utilize to welcome new students to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (Active Campaign Tutorial Deutsch).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the students prepared for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the same e-mail to everyone on my list. I wish to send them the proper e-mail for their level of engagement – Active Campaign Tutorial Deutsch. Active Campaign Tutorial Deutsch. Here’s the automation I use to promote an evergreen webinar: First it confirms that they haven’t currently acquired the item I pitch in the webinar.

Active Campaign Tutorial Deutsch

Then it sends out a series of emails to get them thinking about the webinar, and to encourage them to register. If they sign up, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they do not register, they get added to an automation promoting a rebroadcast of the webinar. Active Campaign Tutorial Deutsch.

This enables me to personalize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. Individuals who do not open my emails make it harder for other e-mails to get to individuals who really desire them! The “Pro” plan of ActiveCampaign has lead scoring developed in.

Active Campaign Tutorial Deutsch

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, 30 days, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and starts this automation over again.

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box option. But, due to the fact that you can do anything with ActiveCampaign, sometimes you need to build things from scratch. ActiveCampaign has an option to erase non-active subscribers, which I don’t recommend.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation series: I send one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous e-mail, they have actually currently been removed from the automation using a different automation) – Active Campaign Tutorial Deutsch.

Active Campaign Tutorial Deutsch

Active Campaign Tutorial DeutschActive Campaign Tutorial Deutsch

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This type includes a tag that I use to filter those contacts out. Active Campaign Tutorial Deutsch. I utilized to include this tag when they clicked a link, but when individuals do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my e-mails?” confirmation.