Active Campaign Can You Have Multiple Lists

Active Campaign Can You Have Multiple Lists

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As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, including endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in initially look.

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s comparable to Project Screen in numerous ways, though each bests the other one in some locations. For the best e-mail marketing experience appearance to our Editors’ Option choices in this category: Advocate and MailChimp ($ 10.

Active Campaign Can You Have Multiple ListsActive Campaign Can You Have Multiple Lists

Like numerous other email marketing programs, ActiveCampaign likewise extends its functions into marketing automation as you’ll see below. The company arranges its plans depending upon the number of subscribers you’re seeking to reach. Active Campaign Can You Have Multiple Lists. Strategies start at $9 monthly for up to 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that adds a number of features consisting of client relationship management (CRM), a custom domain, and customized branding.

Active Campaign Can You Have Multiple Lists

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can decide for 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of unrestricted emails, unlike Campaign Monitor, which provides both basic plans with restricted emails, and more costly unlimited plans.

Active Campaign Can You Have Multiple ListsActive Campaign Can You Have Multiple Lists

ActiveCampaign uses a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re looking forin addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your project activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other functions that you may not plan to utilize, however show up on the control panel anyway if you’re utilizing the free trial (Active Campaign Can You Have Multiple Lists). Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Can You Have Multiple Lists

From here you can import and export CSV files or import from a third-party service, such as Asana ($ 0. 00 at Asana), Base CRM , Zoho CRM ( Check Out Website at Zoho CRM), and a lot more. This is another area where it bests Project Display, which has no 3rd party integration (Active Campaign Can You Have Multiple Lists).

Before you include any contacts, however, you need to develop a list, much like with Campaign Screen. When you produce a list, you require to give it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out including email, name, and birthday. It acknowledged e-mail, but not the other two, however I had the ability to easily develop custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to develop a newsletter.

You’ll probably send basic emails the most, however you can also select automated (based on reasoning you create), autoresponder (based on an action by the customer), A/B test, RSS-triggered, or date-based (Active Campaign Can You Have Multiple Lists). Then choose the list you wish to send to; you can also sector that list utilizing contact information, location, pages they checked out on your website, and more.

Active Campaign Can You Have Multiple Lists

After you choose who will get the email, you can begin creating, either from scratch or by utilizing among their pre-designed templates. Going back to square one suggests you can select the design, colors, and theme. You can also include components via drag and drop to the page consisting of text, image, button, HTML, video, and spacers.

You can also make a component conditional based on information from your contacts, such as if they have actually made a recent purchase. You can also drag aspects around the page to change their position, which didn’t always work in my tests. As soon as you publish an image to a newsletter, it is conserved in your library for reuse; you can even produce folders for much better organization.

Then you can send test, or schedule delivery (Active Campaign Can You Have Multiple Lists). At the bottom of this screen, you can see your spam rating. In my first newsletter, I was warned about using a free e-mail company. Custom-made emails are typically better for trust. You can also sneak peek by e-mail customer and on desktop.

ActiveCampaign supports multi-user editing, which works likewise to Microsoft Word’s ($ 128. 00 at Amazon) track changes feature. Autoresponders can be triggered by subscribes, unsubscribes, email opens or link clicks, and occasions, such as birthdays and anniversaries. You have actually to first set up an e-mail in order to set up an auto-responder, which is a bit irritating given that you don’t learn till you’re currently resolving the procedure.

Active Campaign Can You Have Multiple Lists

As I mentioned earlier, you can pick what to track and add Google Analytics integration. On the reports tab, you can see all the projects you’ve sent out, together with opens and clicks. Clicking on a project brings you much deeper; you can see which subscribers have opened your e-mail, link clicks, a map revealing where your customers are, which email customers they utilize, and unsubscribes.

Note that, like all email marketing services, you will only be able to see views if your email shows images or if a recipient clicks a link. Active Campaign Can You Have Multiple Lists. There are numerous ways to get help in ActiveCampaign. On every screen, you’ll see a button with an enigma on it with links to the knowledgebase, training resources, and live chat with support.

The knowledgebase consists of videos and articles on ActiveCampaign features. Under training, you can set up a 30-minute call or an in-person conference in Chicago to get an in-depth walkthrough of the service ($ 65 or complimentary with Plus or Business account). You can also sign up for a webinar, which are generally arranged when a week.

ActiveCampaign stands amongst the finest marketing automation tools in the market. Although it’s not as complete as our Editors’ Option tools Pardot ( Check Out Website at Salesforce. com) and HubSpot ( 50. 00 Each Month at HubSpot), ActiveCampaign, is sufficient to help most businesses accomplish basic and slightly intricate objectives.

Active Campaign Can You Have Multiple Lists

Active Campaign Can You Have Multiple Lists

Active Campaign Can You Have Multiple ListsActive Campaign Can You Have Multiple Lists

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can set off an automation, consisting of: When a tag is included When a contact registers for a list When a contact sends a kind E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an e-mail Alert a group member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can avoid to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Add a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Active Campaign Can You Have Multiple Lists.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact submits a kind The contact makes a purchase A tag is added to the contact A customized field is updated with a certain value From there, you can produce Conditions, to check whether the contact has a particular tag or custom field worth.

Active Campaign Can You Have Multiple Lists

You can also produce Occasions, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Event when: A tag is included or eliminated The contact buys A date happens A custom field is updated with a certain value You don’t create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I develop my list is through an email course. ActiveCampaign makes it simple for me to construct my e-mail course precisely how I ‘d like to construct it. Lots of marketers construct extremely easy email sequences for their “e-mail courses.” A contact register, and then that contact right away starts getting lessons.

It was simple to develop with ActiveCampaign, however impossible when I was with MailChimp. I do not do that approach. My e-mail course is manually synced with this countdown timer on my website. You need to register by Friday night, and a new course starts each Monday early morning. When I initially tried this methodology, I was on MailChimp.

Active Campaign Can You Have Multiple Lists

Here’s the automation I use to invite brand-new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome email (Active Campaign Can You Have Multiple Lists).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees ready for next week’s course, and motivate them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the exact same e-mail to everyone on my list. I wish to send them the proper e-mail for their level of engagement – Active Campaign Can You Have Multiple Lists. Active Campaign Can You Have Multiple Lists. Here’s the automation I use to promote an evergreen webinar: First it confirms that they have not already purchased the item I pitch in the webinar.

Active Campaign Can You Have Multiple Lists

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they sign up, they instantly hit the “Objective” towards completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign Can You Have Multiple Lists.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon how long they stayed in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it more likely that my emails go to spam or Gmail’s promotions tab. People who do not open my emails make it harder for other emails to get to individuals who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Active Campaign Can You Have Multiple Lists

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not suggest.

Some subscribers do not have actually tracking turned on, so their opens aren’t taped. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my email list clean. In one week, I send them another email (if they currently clicked the confirmation link in the previous email, they have actually already been eliminated from the automation utilizing a separate automation) – Active Campaign Can You Have Multiple Lists.

Active Campaign Can You Have Multiple Lists

Active Campaign Can You Have Multiple ListsActive Campaign Can You Have Multiple Lists

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their email address to let me know that they do not have tracking enabled. This type includes a tag that I use to filter those contacts out. Active Campaign Can You Have Multiple Lists. I utilized to include this tag when they clicked on a link, however when individuals do not have tracking on, it makes those links not work so reliably! I only send out a simple “do you still want my emails?” verification.